Meet Gauteng’s Tourism Partners at WTM Africa 2026

At WTM Africa 2026, the Gauteng stand is more than a destination showcase — it represents a powerful, unified tourism ecosystem.

Gauteng’s presence reflects a sophisticated “co-partner model” where government and private players collaborate to deliver a seamless, high-quality visitor experience. Whether travelling for business or leisure, visitors encounter the energy and efficiency of Africa’s most dynamic province.

Why this ecosystem matters

Tourism success depends on collaboration, not isolation. By building a diverse partner network, Gauteng strengthens its global competitiveness, drives economic growth, and unlocks new international markets. This approach goes beyond strategy — it creates real, bookable experiences that contribute to GDP growth and job creation. When industry leaders and small businesses align, the destination becomes more compelling on the world stage.

Meet the partners: The core of the Gauteng experience

SMMEs – Bringing Gauteng to life
Small, Medium, and Micro Enterprises are the backbone of Gauteng tourism, delivering authentic, ground-level experiences:

• 3 Pillars Travel & Tours: Curated heritage and cultural journeys
• Judy Gob Concierge: Bespoke, luxury lifestyle services
• MCCG Travel & Tours: Professional transport and regional excursions
• Jozi My Jozi: Urban storytelling and inner-city revival

Co-exhibitors – Enabling the journey
Key infrastructure partners ensure seamless travel:

• Gautrain: The province’s mobility backbone, connecting major hubs efficiently
• Ekurhuleni: A critical gateway city supporting logistics and air access

The bigger network

From vibrant urban centres to world-class attractions, Gauteng’s wider tourism network ensures every traveller finds experiences tailored to their interests — all while maintaining consistent standards of quality and safety.

A seamless visitor journey

Gauteng’s integrated model creates a smooth, end-to-end travel experience:

• Arrive: Via world-class airports
• Move: Through efficient, connected transport systems
• Experience: Authentic local offerings powered by SMMEs
• Explore: Discover hidden gems and major attractions

The digital layer: Smart tourism in action

Binding this ecosystem together is the Visit Gauteng App — a central digital platform that allows visitors to discover destinations, book experiences, and plan itineraries in one place.

By combining strong partnerships with smart technology, Gauteng positions itself as a forward-thinking, accessible destination for the modern global traveller.