WTM Africa 2026 unveils its most ambitious programme yet, with just two weeks left to register

With just two weeks to go, WTM Africa 2026 is urging tourism professionals from across Africa and beyond to secure their spots for this year’s event, set to take place from April 13–15 at the Cape Town International Convention Centre. The three-day programme will feature more than 70 sessions covering key issues shaping the continent’s tourism sector.

“This year’s agenda reflects the most pressing trends and opportunities influencing Africa’s tourism landscape,” said Olivia Gradidge, noting that sessions are designed to help attendees identify growth opportunities and challenges.

A major addition this year is the Wine Tourism Track, developed with the Wine Tourism Conference. It will explore strategies for tapping into the fast-growing segment and will conclude with the premiere of a Blaauwklippen documentary, alongside a curated Visit Stellenbosch wine tasting experience. Craig Bester said the showcase highlights the estate’s blend of heritage and modern hospitality.

Other highlights include the return of IBTM Africa, focusing on the MICE sector, and the revival of the Sports & Events Tourism Exchange (SETE) in partnership with Nielsen Sports. The programme also features NextGen Ready sessions, created with the African Youth in Tourism & Hospitality Association, addressing skills gaps and emerging hybrid roles.

The WiT Next Generation Leaders Roundtable, hosted with Innovation City Cape Town and powered by Booking.com, will centre on leadership in the age of AI. Yeoh Siew Hoon said the initiative will bring together mentors and young professionals to discuss the future of travel leadership.

Sustainability remains a key focus through the Responsible Tourism Conference and Awards, while popular features like Speed Networking — sponsored by SimplyBiz Nedbank — also return.

As host city, Cape Town is preparing to welcome global tourism leaders. James Vos emphasised the importance of collaboration, calling tourism a “team sport” driven by partnerships formed at such events.

Organisers say the event is designed to drive meaningful connections and business outcomes, positioning WTM Africa 2026 as a key platform for shaping the future of tourism on the continent.